love for all, by all*
Why Choose: A Romance Bookstore is dedicated to uplifting historically and systemically excluded and marginalized voices. We center the underrepresented, under-celebrated, and underserved in the genre (but sell some other stuff, too). Buy new and used romance books at our in-person pop-ups!
(Don’t worry; online ordering is in our future. In the meantime, you can use our storefronts on Bookshop.org or Libro.fm to support us with alternate formats and shopping options!)
Not sure what you’re looking for? Try We Choose, our personal book shopping option for a one-time recommendation or an ongoing subscription, and explore our blog to stay updated on our next locations and for reading recommendations!
*Fascists, white supremacists, and other active agents of oppression do not deserve HEAs. We don’t make the rules. (Yes we do.)
Reader ISO:
Find your perfect match amongst new and used romances for sale in-person and online (coming soon). Not sure what you’re looking for? Check out our recommendations and personal shopper service in the Book Extras section.
Frequently Asked Questions
Find answers here. Contact us for more info.
What types of books do you sell?
While we center romance novels written by members of marginalized communities, we also sell a small number of books by mainstream authors, usually with some connection to Tucson or Southern Arizona.
I don’t read in print; can I support you in other ways?
Yes! You can add Why Choose: A Romance Bookstore as your preferred bookstore buying e-books (and new print) through Bookshop.org and/or audiobooks through Libro.fm!
How can I find your next pop-up location?
Subscribe to our newsletter, follow us on social media, and check our website regularly to find our next spot! We’ll have a calendar posted.
Do you ship books?
Once we have our e-commerce site underway, we will be able to ship any book we sell to locations in the US. At the moment, we are only shipping books purchased through our personal book shopping service.
Can I return a book?
Returns are accepted within 30 days of purchase if in original condition.
Your Next Favorite Romance Novel, Right in Your Inbox
Why Choose is a pop-up romance experience where you can find exciting new reads and share your favorites with fellow romance enthusiasts. Follow us on social media and subscribe to our newsletter to discover new titles and hear about where to find us.
Whatever your own identity and culture might include, you can find something to love in the books we’ll have for you. Find a new author, discover a new genre, or squeal about old favorites. We’ll be right there with you.
Bring Why Choose To You!
Want to host Why Choose: A Romance Bookstore at your venue or event? Looking for other ways to support a Black-Woman-Owned business? Drop us a line!